Film

Marlon Brando wore a plain white T-shirt in A Streetcar Named Desire in 1951, and a piece of underwear became a costume for menace. Film follows that thread, the way movies turn clothes, objects and places into something people want to own or fear. Some of it is product history told through the screen. Pierce Brosnan's Bond wore an Omega Seamaster from GoldenEye in 1995, and the watch has been part of the franchise ever since. Uma Thurman's yellow Onitsuka Tiger sneakers in Kill Bill Vol. 1 put a revived Japanese sneaker label in front of audiences around the world. James Dean's white tee and red jacket in Rebel Without a Cause did the same for a whole generation of teenagers. Some of it is new work. We cover independent films whose look, marketing and ideas line up with the rest of the magazine, from the poster and the wordmark to the way a release is rolled out to a waiting list before anyone sees a trailer. We keep spoilers out and say plainly when a film has not been released yet.