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Industrial Design

Dieter Rams joined Braun in 1955 and stayed for about four decades, and his ten principles of good design still circulate in design schools. Industrial Design is about products like his, where engineering decisions and taste are hard to pull apart. The Sony Walkman TPS-L2 of 1979 put a cassette player in a jacket pocket. Apple's iPod did the same for an entire music library in 2001. Bang and Olufsen worked with Jacob Jensen on the Beogram 4000 turntable of 1972, a slab of brushed metal with a tangential arm. Teenage Engineering's OP-1 packed a synthesizer into a flat aluminum case in 2011. The Casio G-Shock began as a brief for a watch that could survive a fall. Sneakers belong here too, since the Air Max 1's window was a product idea as much as a style. Each story explains the problem the product solved and the choices its designers made. The Polaroid SX-70 of 1972, a single-lens reflex camera that folded flat into a pocket-sized slab, still makes the case better than any essay.

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