Every brand
Brands
Brand hubs gather every Quiet Menace story that treats a label as more than a logo. We only open a hub once a brand anchors at least two pieces of original reporting, so each page here has real history behind it, from the sneaker deals of the 1980s to the Tokyo boutiques of the 1990s.
- ASICSASICS Gel-Kayano 14 and the Second Life of a 2008 Runner
ASICS on Quiet Menace, from Onitsuka Tiger and the Mexico 66 to Ronnie Fieg's Gel-Lyte III and the Gel-Kayano 14 revival with JJJJound and Kith.
- adidasThe adidas Superstar and the Shell Toe That Outran the Court
adidas on Quiet Menace, from the three stripes and the Samba to the Superstar, Run-DMC, Pharrell and the Palace collaborations.
- CartierCartier Santos, the Square Watch Built for a Man in the Sky
Cartier on Quiet Menace, from the 1904 Santos built for an aviator to the Tank of 1917, the Must de Cartier and the Tank Française.
- NikeNike Air Max 95, Sergio Lozano's Anatomy Lesson in Neon
Nike on Quiet Menace, from the Air Force 1, Dunk and Air Jordan 1 to the Air Max 1, Nike SB, Virgil Abloh's The Ten and Fear of God.
- Aimé Leon DoreAimé Leon Dore and Teddy Santis, From Queens to Mulberry Street
Aimé Leon Dore on Quiet Menace, from Teddy Santis and the Mulberry Street café to the New Balance 550, the Porsche 964 and the LVMH stake.
- New BalanceNew Balance 990 and the $100 Grey Runner That Never Left
New Balance on Quiet Menace, from the grey 990 and the 99X family to Teddy Santis, the 550 revival and shoes still made in New England.
- Ralph LaurenThe Oxford Button-Down: From Polo Collar to Ivy Canon
Ralph Lauren on Quiet Menace, from the first Polo ties and the Oxford button-down to the Lo-Lifes and the brand's hold on hip-hop.
- Louis VuittonPharrell at Louis Vuitton, Three Years of Showtime
Louis Vuitton on Quiet Menace, from the 1896 Monogram and Dapper Dan to Supreme on the runway, Virgil Abloh and Pharrell's Damoflage.
- KnollThe Wassily Chair Was Never Kandinsky's
Knoll on Quiet Menace, the American furniture maker behind Breuer's Wassily Chair, Mies van der Rohe's Barcelona Chair and Florence Knoll's offices.
- NintendoGame Boy: How Gunpei Yokoi Won With Old Tech
Nintendo on Quiet Menace, from hanafuda cards and Gunpei Yokoi's Game & Watch to the 1989 Game Boy, Tetris and the Analogue Pocket.
- A Bathing ApeHow Hip-Hop Rewrote Menswear, From Run-DMC to Nigo
A Bathing Ape on Quiet Menace, from Nigo's 1993 start in Ura-Harajuku to ape-head camo, the shark hoodie, Pharrell and the Bape Sta.
- SupremeSupreme and the Rise of the Drop Model
Supreme on Quiet Menace, from the 1994 Lafayette Street shop and the box logo to Thursday drops, the Nike SB Dunk and the $30 brick.
- KithKith and Ronnie Fieg, From Stock Boy to Store Empire
Kith on Quiet Menace, from Ronnie Fieg's 252 Pack and the 2011 stores to Kith Treats, the Lafayette flagship, Paris, BMW and the Knicks.
- StüssyStüssy, the Laguna Beach Signature That Started Streetwear
Stüssy on Quiet Menace, from Shawn Stussy's 1979 Laguna Beach signature and the International Stüssy Tribe to Nike, Dior and CDG.
- SonySony Walkman and the Birth of Personal Audio
Sony on Quiet Menace, from the 1979 Walkman TPS-L2 and its orange hotline button to the PlayStation, Teiyu Goto and the black PS2.
- OmegaOmega Seamaster 300M and the Watch That Remade James Bond
Omega on Quiet Menace, from the Speedmaster Moonwatch and NASA's 1965 tests to the Seamaster Diver 300M that Bond has worn since 1995.
- Teenage EngineeringTeenage Engineering OP-1: The Synth That Looks Like a Toy
Teenage Engineering on Quiet Menace, from the OP-1 and its four-track tape to the Pocket Operators, the OP-1 field and its work with Nothing.
- Herman MillerIsamu Noguchi's Coffee Table Started as a Grudge
Herman Miller on Quiet Menace, from George Nelson and the Eameses to the Noguchi coffee table, the 1956 Eames Lounge Chair and its fakes.
- VitraIsamu Noguchi's Coffee Table Started as a Grudge
Vitra on Quiet Menace, the Swiss maker of the Eames Lounge Chair in Europe, Noguchi's Akari and coffee table, the Panton Chair and its campus.
- PalacePalace Skateboards, the Tri-Ferg and London's Cheekiest Brand
Palace on Quiet Menace, from Lev Tanju's 2009 start and the Tri-Ferg to Supreme London, Brewer Street, the Juventus kit, Gucci and Nike.
- VansVans Old Skool and the Doodle That Became the Sidestripe
Vans on Quiet Menace, from the 1966 Anaheim store and the Authentic to Style 36, the sidestripe, the Slip-On and the Supreme Old Skool.
- DiorHow to Build a Fragrance Wardrobe That Actually Works
Dior on Quiet Menace, from the 1947 New Look and Eau Sauvage to Kim Jones's KAWS show, Shawn Stussy, Stone Island and the Seongsu store.
- Comme des GarçonsRei Kawakubo, Comme des Garçons and the Heart With Eyes
Comme des Garçons on Quiet Menace, from Rei Kawakubo's 1969 start and the 1982 Destroy show to lumps and bumps, PLAY and Dover Street.