Skincare

Dennis Paphitis founded Aesop in Melbourne in 1987, growing it out of his hair salon, and the brand became known for amber bottles and shops that each got their own interior design. Skincare puts that story next to the practical guides most men need. The basics come first. A gentle cleanser and a moisturizer, plus sunscreen every morning, do more than a shelf of serums. The SPF guide explains what the number measures, which is protection against UVB rays, and why the broad-spectrum label matters for UVA. The beard care guide covers washing, conditioning and oil for the skin under the hair. Shaving belongs here as well, since razor burn and ingrown hairs are skin problems before they are style problems. L'Oréal bought Aesop in 2023, and the history piece looks at how the brand grew while spending little on conventional advertising. Ingredient claims are checked against dermatology guidance, and anything promising overnight results gets treated with suspicion. Most routines fail because they are too long, so the guides keep them short.