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City Guides

Supreme opened its first store on Lafayette Street in 1994, on the edge of SoHo, and streetwear shops have clustered around those blocks ever since. City Guides go street by street through the neighborhoods where style is made and sold. In Los Angeles that means Fairfax Avenue, where Supreme opened its West Coast store in 2004 and a line of shops followed. In Paris it means Le Marais, with its old mansions, independent designers and concept stores. The London guide starts in Soho and takes in Dover Street Market, which Rei Kawakubo and Adrian Joffe opened in Mayfair in 2004 and later moved to Haymarket. Tokyo's Ura-Harajuku guide traces the 1990s shops of Nigo and Jun Takahashi. Seongsu-dong in Seoul, long known for shoe workshops and warehouses, now fills with independent brands. Copenhagen, Milan and Kyoto get guides built around design and craft. Each guide gives the history of the area and the shops that defined it, and leaves out opening hours and prices, which change faster than any page can. Most of these neighborhoods are best walked, starting early on a weekday.

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