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Nigo founded A Bathing Ape in Ura-Harajuku in 1993, on backstreets most Tokyo visitors never found. Travel is for that kind of address. The guides are built around neighborhoods where something gets made or sold with care, and they explain the history before the shopping. Savile Row in Mayfair gets a guide to how a bespoke commission works and how to visit without wasting a cutter's time. SoHo in New York, Fairfax Avenue in Los Angeles and Le Marais in Paris are mapped through the stores that shaped streetwear and the ones that came after. Copenhagen and Milan during design week lean toward furniture and architecture. Kyoto is about craft, and Seongsu-dong in Seoul is a former factory district now full of independent shops. None of the guides list opening hours or prices, which change too often. They tell you what you are looking at once you arrive.

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